Client Success Story – SEO – Valera Ltd

Valera Ltd sell everything from dishwashers and storage freezers to steam ovens and bespoke deli counters.

However, as the market changed and more customers looked to the internet for information on Valera’s products and services, director Kurran Gadhvi realised that he’d need to improve the company’s search engine listings in order to stay ahead of the competition.

Client’s Objectives

Higher search engine listings for key products
Increased visibility, especially within the catering industries
More website traffic

FirstFound’s Solution

FirstFound undertook an SEO campaign on behalf of Valera. Research was carried out to find the best key phrases to use in order to promote Valera’s most important products. On-site optimisation was implemented to ensure that these products appeared higher in the search engine results than those of Valera’s competitors, backed up by a directory submissions campaign.

Valera’s dedicated search engine consultant reported back with ranking updates on a monthly basis, making adjustments to the website as necessary.

Results

Steady improvement in traffic throughout the course of the contract
Raised online profile, and an increase in interest from pub, café and restaurant owners
Increase in sales, helping to offset the effects of the economic downturn
Increase in the number of bespoke counters sold online

“We’ve been really impressed with FirstFound’s SEO service, especially given the number of bespoke counters that we’ve sold. We don’t hesitate to recommend the service to any customers who’ve asked us how we achieved our search engine rankings.”

Kurran Gadhvi – Director